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BRAVO! HANBOK LIFE
With design in which Hanboks arereinterpreted, Leesle is the
representative brand for modern Hanboks,
making normal days special.
Values of Leesle
We give presents
making you happy.
We, Leesle, find values of traditions.
We make Hanboks intimate fashions you enjoy in daily life. Getting Inspired from traditions, we ceaselessly create newness.We make Hanboks being loved for a long time.
Dreaming of the 100-year brand representing the Republic of Korea, we produce the clothes with strict criteria. We continue to do culture activities sharing good experiences on Hanboks.
Brand Story
We, Leesle, a brand founding a genre of Modern Hanbok,started from ‘Sonjjang Design Hanbok’ in 2006.
Investing over 100 million won with a dream of the
popularization and globalization of Hanboks,
we tapped into markets in Paris,
Milan and New York.
But we failed miserably.
Overseas buyers showed interest in Hanboks,
saying “They are Korean tradition clothes”,
but nobody bought.
We thought, though it was good to keep
and introduce Hanboks, that it is useless
if nobody wears them.
Hanboks you can wear immediately.
Comfortable, intimate Hanboks like jeans.
The shapes of Hanboks we, Leesle, pursue.
To achieve our goal of making Hanboks
a global fashion genre, we are making
them with the zeitgeist reflected.
She is in the
center of Leesle
Republic of Korea with the modernness,
she is leading innovation of
modern Hanboks.
At 20 years old, she found her
business after the twists and turns,
publishing a book entitled
‘I go to Hongik University
with Hanboks put on’ and creating
a craze of wearing Hanboks to
the young generation.
Her passion is a peerless happiness
crystal conveying Hanboks to daily life.
HWANG YISEUL
DESIGNER & CEO
History of Leesle
-
2022
Awarded in ‘Field of Hanbok’ for the Korean Wave of the Republic of Korea
-
2022
Awarded ‘Commendation of Prime Minister’ from Ministry of Culture, Sports and Tourism
-
2022
Published ‘CEO Wearing Hanboks’, the second autography of Designer Hwang Yiseul
-
2022
Participated in ‘2023 SS Milan Fashion Week’ for the first time ever as a Hanbok specialist
-
2022
Exhibited at ‘Victoria and Albert (V&A) Museum’ in the United Kingdom
-
2022
Exhibited at ‘Textile Museum’ in the United States
-
2021
Awarded ‘Commendation of Prime Minister’ for the first time ever as a Hanbok brand
-
2021
Developed eco-friendly ‘Plastic and Jade Norigae (Traditional Korean Ornament in Hanbok)’
-
2020
A fashion show by the representative designer of the Republic of Korea on ‘Korean Hanbok Day’ in Gyeonghuigung Palace in Seoul
-
2017
Participated in 'Paris tranoi, Milano white'
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2015~
Over 70 Hanbok designs registered
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2015~2022
Awarded K-Ribbon for Excellent Cultural Products from Ministry of Culture, Sports and Tourism for six years in a row
-
2014
Published the first autography of Designer Hwang Yiseul entitled ‘I go to Hongik University with Hanboks put on’
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2006
Launched ‘Sonjjang’ Design Hanbok to introduce modern Hanboks
Leesle for Travel
We, Leesle, desire to give the world and Leeslers presents of special experiences being with Hanboks.Currently, we are selling products in 53 countries and, as having entered Lotte Duty Free, providing people of the world with experiences being with Hanboks.
Leesle’s Ways to Go
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Culture Vitalization We, Leesle, suggest Hanboks as contents for popular culture.
- - Made stage costumes for Jimin of BTS
- - Made stage costumes for Mamamoo
- - Developed collaborated Hanboks for KARD, global artists
- - Made stage costumes for ‘Grammy Global Spin’ for Viviz
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Industry Vitalization We, Leesle, lead revival of Hanbok industry and economic vitalization.
- - Hanboks in collaboration with ‘Spao’, a brand of E-Land World
- - Developed Hanboks with ‘Regen’, an eco-friendly fiber by Hyosung
- - Collaborated for traditional accessories for Samsung’s Galaxy Z Flip 4
- - Korea Meta Fashion in collaboration with Ministry of Trade, Industry and Energy
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Globalization We, Leesle, spread unique values of the Republic of Korea to the entire universe.
- - Participated in Milan Fashion Week for the first time ever as a Hanbok brand
- - Participated in overseas fairs in Paris, Milan, and New York
- - Operating the global website
- - Conducting global e-commerce sales
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Education We, Leesle, do together for the future generations to dream of Hanboks.
- - Hwang Yiseul is an adjunct professor at Department of Clothing & Textiles of Chungnam National University
- - Published books: ‘CEO Wearing Hanboks’ and ‘I go to Hongik University with Hanboks put on’
- - Giving online class lectures
- - Giving many lectures aside from special lectures at Jeonbuk National University, Chungnam National University, and Jeonju University
Leesle BI
NAMING & LOGO
It is named after ‘Hwang Yiseul’, the designer’s name, and modifying the first letter of the first name from ‘Yi’ to ‘Lee’ had foreigners pronounce easily as well.We, Leesle, are conveying our values to 54 countries across the globe.
The logo has a shape geometricized with the circle, rectangle, and triangle applied, which are the creation principal of Hangeul, Korean Alphabet.
It has a shape of the vowel and consonant of Hangeul. Download
SUB LOGO
Changed into a circle, Leesle’s logo means ‘achievement and happiness’.Motivated by traditional Pattern with Letter (文字紋) and Swastika (卍字紋), it is used in textiles, packages, and all sorts of patterns.
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LEESLE BLUE Bright and whitish blue color that has positive and diffusing energy.
It symbolizes blue color reminiscent of the seaside in a travel destination and the sky path of traveling, and, at the same time, is a color based on Korean traditional mint color.
Mint color is natural one, seen in a ramie fabric dyed with Common Dayflowers ripened.- PANTONE 319C
- CMYK C 52, M 0, Y 19, K 0
- RGB R 124, G 202, B 211
- HEX #7ccad3
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LEESLE BLUE
- PANTONE 320C
- CMYK C 78, M 24, Y 38, K 0
- RGB R 0, G 156, B 156
- HEX #009ca6
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LEESLE WHITE
- CMYK C 11, M 10, Y 12, K 0
- RGB R 232, G 229, B 224
- HEX #e8e5e0
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LEESLE BLUE
- CMYK C 69, M 0, Y 31, K 0
- RGB R 0, G 204, B 203
- HEX #00cccb
-
LEESLE WHITE
- CMYK C 0, M 0, Y 3, K 5
- RGB R 246, G 245, B 241
- HEX #f8f7f3
Contact
webstore@leesle.com
LEESLE
Ceo : HWANG YISEUL
Business Registration : 532-81-00087
Address : 687 Dongbu-daero, Deokjin-gu,
Jeonju-si, Jeollabuk-do,South Korea
Personal Information Manager : JUHYUN SEO
E-Commerce Permit : 제2006-00067호
Contact : webstore@leesle.com
Business Registration : 532-81-00087
Address : 687 Dongbu-daero, Deokjin-gu,
Jeonju-si, Jeollabuk-do,South Korea
Personal Information Manager : JUHYUN SEO
E-Commerce Permit : 제2006-00067호
Contact : webstore@leesle.com
© LEESLE .all rights reserved
